In this bold and candid blog post, real estate expert Janis Benstock challenges the conventional wisdom of asking for referrals. Instead of following scripted, awkward methods, the article emphasizes building authentic, human connections with clients and prospects. The writer argues that relying on referrals should never involve begging or sounding desperate. By focusing on service and problem-solving, real estate agents can generate business naturally and organically. Learn how to foster genuine relationships and receive referrals without the cringe-worthy ask.
Cold Calling Sucks, and We Both Know it. If you can’t bring yourself to swallow the rising bile in your throat and dial for dollars, read ahead to discover 5 ways to get leads without resorting to cold calling and scripts.
Video marketing is an excellent way for real estate agents to connect with potential clients, and today’s technology makes it easy and affordable.
New agents are always asking me about whether or not they should join a real estate team. Teams and how they work are often a mystery to people
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